Resulting in high costs and low output.
PDF, JPG, DOC, PPTX, MP4 etc. only work in specific locations.
Content owners aren't able to make edits without designers and developers.
Persona: Who is consuming?
Industry: What is the nature of their business?
Topic: What are their interests?
File Type: What is the format?
Channel: Where are they consuming?
Device: What are they using to consume?
A {{PERSONALIZATION: Persona}} working for a {{PERSONALIZATION: Industry}} company wants to {{DYNAMIC DELIVERY: File Type}} on {{DYNAMIC DELIVERY: Channel}} about {{PERSONALIZATION: Topic}} on a {{DYNAMIC DELIVERY: Device}}.
A salesperson working for a technology company wants to watch a video on LinkedIn about productivity tips on her cell phone.
A salesperson working for a technology company wants to read an article on LinkedIn about productivity tips on her desktop.
A Product Manager working for a financial services company wants to listen to an article on Spotify about productivity tips on her cell phone.
All content is broken down into a consistent set of structured data to unlock its full potential and achieve our goal. This is done by connecting and extracting from all content sources, transforming them into a uniform structure, and loading the dynamically assembled content into the required format.
AI Powered Tools for Extract, Transform, Load.
Machine Learning and Optimization.